We've Got Receipts

    — Topic —

    Data Budgets

    1 receipt tracked • 100% industry hit rate

    — Filed —

    1 receipt on Data Budgets

    Browse all →

    RECEIPT #LOU-PA

    AUG 01, 2025

    Called it.

    PREDICTION BY

    Lou Paskalis
    ““The data budget will probably not eclipse the advertising budget, but it will grow much faster,””

    FOLLOW-UP

    Many marketers increased investment in data, martech, and analytics, with data/technology line items growing faster than pure media spend in multiple sectors. This aligns with his prediction that data budgets would "grow much faster" even if not surpassing ad budgets.

    ORIGINAL SOURCE

    Beet.TV
    Data BudgetsAd SpendEconomic Uncertainty